Persuaders Video

First of all, I really really loved this video. I found everything about it interesting and helpful! I really the marketing and advertising field so I liked to see how the business is evolving. Certain parts that particularly grabbed my attention was how the evolution of technology has forced us to move ads in tv shows and movies. I thought, wow what if Starbucks could have only been so smart as to use their business in a tv show like Friends, it's genius. It's amazing how in the last 10 years, advertising has changed so much. I just overall really like this video.

As for Americans seeking some sort of identity through a brand, the video explains that there is a bigger and deeper meaning behind a product or a brand. Like Starbucks, they achieve the idea that Starbucks is a 3rd place, not home and not work. Also, marketers have studied why people join cults and then apply that to a brand. Like a certain identity that Harley Davidson riders have. What marketers do to try to persuade is just that, make their brand have a certain image or identity to them. They usually provide some kind of emotional appeal, or a bigi idea that most or all americans view as ideal, like the idea of love, happiness, health, beauty, etc.

According to the video, Axciom seems to have everyone's future figured out, and seems to have the solution as to how to get rid of clutter. My thoughts are that, if narrowcasting is working now, I dont see why it wont in the future. I think it's a very smart and advanced technique to targeting certain groups, and I guess I hope for advertisers that it will work. But just like the narrator says, we're all persuaders.

Exam 2 Questions

1. What is the 3rd step of promotions opportunity analysis?

a.Match tactics with the strategy
b.Create a budget(answer)
c.Conduct a communication market analysis
d.Prepare a promotional strategy


2.What does a traffic manager do?

a.Actively involved in soliciting the account
b.develop and produce ads
c.creates budgets for campaigns
d.manages schedules and deadlines(answer)

3.Which is not one of the 7 popular advertising appeals?

a.fashion(answer)
b.scarcity
c.sex
d.music

4.Which of the following is not a part of the Hierarchy of Effects Model?

a.purchase
b.liking
c.instinct(answer)
d.knowledge

RAW video-Late due to family emergency-excused absences

Our video was the best! Thanks to Ryan! I think our strategy was good because even though we annoyed some people, we got their attention! Responsibility always wins!

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA..

RAW Group Projects

I saw Group M's chalk stats and I personally didn't think it was very effective because no one really looks at chalk anymore since the sororities and fraternities overuse this idea. I'm not sure how they couldv'e done it better if they wanted to stick to their original concept of using chalk stats, but it wasn't a horrible idea.

Group C's drama skit was good. I thought they grabbed a lot of peoples attention when John pretended to be passed out. It was good!

I do think that doing activities like these will continue to gain awareness. I have heard several people talk about RAW and I think all of the exercises have got peoples attention. It was even in the DE, so I think we were successful.

Questions

1. What type of corporate names in no way reflect their services or products?
-conceptual
-implied
-iconoclastic(answer)
-overt

2.The four P's consist of product, price, ______, and promotion.
answer- place

3.Consumer attitudes consist of which three components?
-exploratory,affective, conative
-cognitive,affective,conative(answer)
-affective,cognitive,effective

Blog Assignment #3

When I looked around my room in search of something for this assignment, I came across my Roxy rashguard. I initially questioned buying it because I didn't know how often I would use it. But the brand is Roxy. When I see or hear this brand I always think of surfing, summer, bikini's, PacSun, and beachy. The reason why I think of those things is because the majority of people who wear Roxy gear or clothes are women and lots of times, surfers. Roxy is a women's line created by Quicksilver which is surf gear and clothing for guys.

According to brandtags.net, the top 10 words relating to this brand were...
1.surf
2.music
3.surfer
4.girls
5.heart
6.surfing
7.?
8.surfer girl
9.girl
10.foxy

For the most part, my view and others' views of this brand are similar in that we all think of surfing for the most part. My perception just differs in that I think I also view Roxy as a fashionable brand for clothing and gear and not just surfers, but I do think of surfers a lot when I see the brand. I know that this brand originated for female surfers so I am pretty sure thats why everyone thinks of surfing and girls when they see this brand.

My better is better than your better...

This is one of my favorite ads because it motivates me to work out. Every time I see a good Nike or Gatorade ad it makes me want to get off my lazy butt and go exercise. What really catches my attention about this particular ad is the fast pace music and the portrayal of how hard the athletes are working out. This Nike commercial definitely wants to make me go out and be more active and also somehow makes me want to go out and buy cute Nike work out clothes! I think this ad is extremely effective for people like me who try to be more active. It's motivating when you see it and it reminds you that you shouldn't be sitting there watching tv, and instead should be out running or something.