Store assignment

The store I chose to shop at was Romancing the Stone. I chose this store because there are not stores like this at the malls around my hometown. My initial perception of this store was that it was pretty "hippy-like". After shopping around in there, I still thought it was hippy-like because of the kind of stuff sold there. Theres lots of incense, hookahs, buddah figures, crazy tribal music, etc. It was pretty unique. Everyone who worked there was very nice, offered help, and seemed to really enjoy working there. It was a laid back atmosphere and kind of made me feel like I wanted to be more...I dont know, laid back like I guess you could say. So overall, I thought the store was pretty cool and unique,a nd I think their marketing strategies work because I definitely felt like I wanted to "chill out". haha.

Questions for Exam

Who is NOT involved in media selection?
-account executive
-creative
-account director (answer)
-client

Which is not a type of Ad Campaign?
-flighting
-continuous
-pulsating
-regular(answer)

In the video, what was the name of the airline they were marketing and advertising?
-AT&T
-Strong
-Song(Answer)
-United Airlines

What types of fees are the funds charged by retailers to stock products?
-slotting(answer)
-exit
-trade
-allowance

Which is NOT a type of consumer promotion mentioned in chapter 10?
-coupons
-contests and sweepstakes
-sampling
-trail sessions(answer)

Persuaders Video

First of all, I really really loved this video. I found everything about it interesting and helpful! I really the marketing and advertising field so I liked to see how the business is evolving. Certain parts that particularly grabbed my attention was how the evolution of technology has forced us to move ads in tv shows and movies. I thought, wow what if Starbucks could have only been so smart as to use their business in a tv show like Friends, it's genius. It's amazing how in the last 10 years, advertising has changed so much. I just overall really like this video.

As for Americans seeking some sort of identity through a brand, the video explains that there is a bigger and deeper meaning behind a product or a brand. Like Starbucks, they achieve the idea that Starbucks is a 3rd place, not home and not work. Also, marketers have studied why people join cults and then apply that to a brand. Like a certain identity that Harley Davidson riders have. What marketers do to try to persuade is just that, make their brand have a certain image or identity to them. They usually provide some kind of emotional appeal, or a bigi idea that most or all americans view as ideal, like the idea of love, happiness, health, beauty, etc.

According to the video, Axciom seems to have everyone's future figured out, and seems to have the solution as to how to get rid of clutter. My thoughts are that, if narrowcasting is working now, I dont see why it wont in the future. I think it's a very smart and advanced technique to targeting certain groups, and I guess I hope for advertisers that it will work. But just like the narrator says, we're all persuaders.

Exam 2 Questions

1. What is the 3rd step of promotions opportunity analysis?

a.Match tactics with the strategy
b.Create a budget(answer)
c.Conduct a communication market analysis
d.Prepare a promotional strategy


2.What does a traffic manager do?

a.Actively involved in soliciting the account
b.develop and produce ads
c.creates budgets for campaigns
d.manages schedules and deadlines(answer)

3.Which is not one of the 7 popular advertising appeals?

a.fashion(answer)
b.scarcity
c.sex
d.music

4.Which of the following is not a part of the Hierarchy of Effects Model?

a.purchase
b.liking
c.instinct(answer)
d.knowledge

RAW video-Late due to family emergency-excused absences

Our video was the best! Thanks to Ryan! I think our strategy was good because even though we annoyed some people, we got their attention! Responsibility always wins!

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA..

RAW Group Projects

I saw Group M's chalk stats and I personally didn't think it was very effective because no one really looks at chalk anymore since the sororities and fraternities overuse this idea. I'm not sure how they couldv'e done it better if they wanted to stick to their original concept of using chalk stats, but it wasn't a horrible idea.

Group C's drama skit was good. I thought they grabbed a lot of peoples attention when John pretended to be passed out. It was good!

I do think that doing activities like these will continue to gain awareness. I have heard several people talk about RAW and I think all of the exercises have got peoples attention. It was even in the DE, so I think we were successful.

Questions

1. What type of corporate names in no way reflect their services or products?
-conceptual
-implied
-iconoclastic(answer)
-overt

2.The four P's consist of product, price, ______, and promotion.
answer- place

3.Consumer attitudes consist of which three components?
-exploratory,affective, conative
-cognitive,affective,conative(answer)
-affective,cognitive,effective