Who is NOT involved in media selection?
-account executive
-creative
-account director (answer)
-client
Which is not a type of Ad Campaign?
-flighting
-continuous
-pulsating
-regular(answer)
In the video, what was the name of the airline they were marketing and advertising?
-AT&T
-Strong
-Song(Answer)
-United Airlines
What types of fees are the funds charged by retailers to stock products?
-slotting(answer)
-exit
-trade
-allowance
Which is NOT a type of consumer promotion mentioned in chapter 10?
-coupons
-contests and sweepstakes
-sampling
-trail sessions(answer)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment