1. What is the 3rd step of promotions opportunity analysis?
a.Match tactics with the strategy
b.Create a budget(answer)
c.Conduct a communication market analysis
d.Prepare a promotional strategy
2.What does a traffic manager do?
a.Actively involved in soliciting the account
b.develop and produce ads
c.creates budgets for campaigns
d.manages schedules and deadlines(answer)
3.Which is not one of the 7 popular advertising appeals?
a.fashion(answer)
b.scarcity
c.sex
d.music
4.Which of the following is not a part of the Hierarchy of Effects Model?
a.purchase
b.liking
c.instinct(answer)
d.knowledge
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