Store assignment

The store I chose to shop at was Romancing the Stone. I chose this store because there are not stores like this at the malls around my hometown. My initial perception of this store was that it was pretty "hippy-like". After shopping around in there, I still thought it was hippy-like because of the kind of stuff sold there. Theres lots of incense, hookahs, buddah figures, crazy tribal music, etc. It was pretty unique. Everyone who worked there was very nice, offered help, and seemed to really enjoy working there. It was a laid back atmosphere and kind of made me feel like I wanted to be more...I dont know, laid back like I guess you could say. So overall, I thought the store was pretty cool and unique,a nd I think their marketing strategies work because I definitely felt like I wanted to "chill out". haha.

Questions for Exam

Who is NOT involved in media selection?
-account executive
-creative
-account director (answer)
-client

Which is not a type of Ad Campaign?
-flighting
-continuous
-pulsating
-regular(answer)

In the video, what was the name of the airline they were marketing and advertising?
-AT&T
-Strong
-Song(Answer)
-United Airlines

What types of fees are the funds charged by retailers to stock products?
-slotting(answer)
-exit
-trade
-allowance

Which is NOT a type of consumer promotion mentioned in chapter 10?
-coupons
-contests and sweepstakes
-sampling
-trail sessions(answer)