Blog Assignment #3

When I looked around my room in search of something for this assignment, I came across my Roxy rashguard. I initially questioned buying it because I didn't know how often I would use it. But the brand is Roxy. When I see or hear this brand I always think of surfing, summer, bikini's, PacSun, and beachy. The reason why I think of those things is because the majority of people who wear Roxy gear or clothes are women and lots of times, surfers. Roxy is a women's line created by Quicksilver which is surf gear and clothing for guys.

According to brandtags.net, the top 10 words relating to this brand were...
1.surf
2.music
3.surfer
4.girls
5.heart
6.surfing
7.?
8.surfer girl
9.girl
10.foxy

For the most part, my view and others' views of this brand are similar in that we all think of surfing for the most part. My perception just differs in that I think I also view Roxy as a fashionable brand for clothing and gear and not just surfers, but I do think of surfers a lot when I see the brand. I know that this brand originated for female surfers so I am pretty sure thats why everyone thinks of surfing and girls when they see this brand.

My better is better than your better...

This is one of my favorite ads because it motivates me to work out. Every time I see a good Nike or Gatorade ad it makes me want to get off my lazy butt and go exercise. What really catches my attention about this particular ad is the fast pace music and the portrayal of how hard the athletes are working out. This Nike commercial definitely wants to make me go out and be more active and also somehow makes me want to go out and buy cute Nike work out clothes! I think this ad is extremely effective for people like me who try to be more active. It's motivating when you see it and it reminds you that you shouldn't be sitting there watching tv, and instead should be out running or something.

Goals for Semester

My goal for this semester is to really figure out what specific area of study is best for me. I am very interested in marketing, PR, advertising, and IMC, but I don't know which area is best fit for me. I am constantly changing my mind and struggling with deciding which one to choose as my major. My goals for this class specifically, Journalism 301, is to learn about what each area of study entails. I would like to learn what kinds of opportunities I could potentially have in each field, and also which may be considered more applicable than the others. I want to know if choosing one major over the other will restrict me on a large scale in the future. Will a major in PR prohibit me from getting a job with a marketing or advertising firm, or visa versa?

I basically want to narrow my area of study and put forth a lot of time and dedication to make myself more applicable for future employers.